Owning our own language
The language of the workplace is different from the one we were taught at school. It can be a shock to learn that Business English calls for a different approach.Yet people in communications teams are role models who have to show the way.
We need to talk less about Tone of Voice and more about everyday English in the office.
In this, people in communications roles have a duty to set the standards. They are the champions of Business English in their organisation.
Speaking with authority
Whether in Corporate Communications, External Relations or Employee Engagement, people in communications roles need to be credible in communicating with other adults, internally and externally.
There should be no debate about this. People who work in Finance and Accounts need to be numerate. Employees in Legal have to know the law. Yet, somehow, people in Communications do not have to be able to write for toffee.
Writing and speaking effectively?
Writing and speaking effectively? Yes, these should be mandatory for people in communications roles. Spelling, punctuation and grammar? Yes, part of the job.
But none of this can happen without establishing and developing the communications mindset. Understanding the company culture, showing that desire to connect with different stakeholders, grasping that the challenge of communicating is different each and every time. Refreshing, learning more, moving on. Continuing professional development.
It’s time for people in Communications to accept the responsibility of being the champions of Business English in their environment. They must personify the need to communicate adult to adult in meaningful ways that work well for the organisation they represent. They are role models who have to lead the way.
I blog about better business writing.