Privacy policy


We are professional business copywriters committed to adherence with all applicable legal and regulatory compliance. This includes privacy and data protection.

This Privacy Policy [the Policy] tells you about:

  • The information we hold
  • How and why we collect data
  • Whom we share it with
  • How we look after it
  • Your rights and choices

This Policy applies to our communications, including web, email and social media

Who we are?

Ideal Wordcraft is a trading name of Mark and Debbie Griffiths – freelance business writers, communications consultants, trainers and coaches. Debbie Griffiths is the Data Controller and follows the requirements of the General Data Protection Regulation (GDPR).

What information do we collect and why?

Our website ( uses cookies that assign a random unique reference that holds no personal information about visitors. See cookie policy. Links from our website/blog to external sites are for reference only and do not constitute any endorsement. We take no responsibility for their content.

The personal information we collect through other means may include your name, email, phone number(s), organization, job title, postal address, social media profiles. As indicated in the table below.


Info may include (but not limited to)

How we collect/source this


Send us a message form (via website)

Name, email and phone details

You provide this

Consent: you give us info so that we can reply to you

Email correspondence

Email, name, organisation, job title, phone number

You provide this

Consent: you give us info so that we can contact you about our services

Social media posts (Twitter, Facebook, Linked In)

Name, email, organisation, phone, handle, ID

You provide to us

Your public profile

Consent: you contact us. Legitimate interests: share business ideas/knowledge

When do we share personal data?

We treat all personal data confidentially. We will never sell your data to any third party or share your information with companies for their marketing information.

We will disclose or share your personal data if we are under a duty to comply with any legal obligations.

Where do we store and process personal data?

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for one of our suppliers. Such staff may be engaged in, among other things, the processing of your payment details. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

How do we secure personal data?

We take reasonable steps to make sure your personal information is treated securely on IT and mobile equipment, including the use of firewalls, passwords and passcodes.

How long do we keep your personal data for?

We will only keep your personal data for as long as necessary.

For contracted services, we will hold your data for a minimum period of 7 years to satisfy current legal, accounting or regulatory requirements.

For marketing and admin purposes, we will keep your data for an unspecified time, unless you choose to update, opt out or delete your data (see below).

Your rights in relation to personal data

You have certain rights in relation to your personal information, including the right to:

  • request access to and obtain a copy of your personal information
  • request correction to your personal information if it is no longer accurate
  • request erasure of your personal information if it is no longer necessary for the purposes we collected it
  • restrict or object to the processing of your personal information in certain circumstances

If you want to exercise any of these rights, please email

You also have the right to complain to the Information Commissioner (, or to your local data protection supervisory authority, if you are unhappy with our privacy practices in this Policy.

Contact us

For more information, email:

Write to: Debbie Griffiths, 156 Evesham Rd, Stratford upon Avon, CV37 9BP

Telephone: 07720 692357

Policy updated: 29 June 2018