Co-creating best-in-class communications

You give us an example of the stuff that’s not hitting the mark and we’ll turn your pig’s ear into a silk purse. We’ll help you set the standard you desire and require. Bang on brand. And best in class. It’s what a wordcrafter does.

While we’re on a mission to get clients to do your own writing, we still like to keep our hand in and get hands on with wordsmithing.

Working with Ideal Wordcraft as your coaching partner, you have the added advantage that we still actively practise the art and craft of copywriting and editing.

A helping hand

Sometimes, you're short on time, people power or expertise. And you need results fast.

In which case, Ideal Wordcraft is able to offer our services as:

  • an extra pair of hands
  • an informed editor
  • a critical friend
  • a fresh perspective.

Double the benefit

As well as sorting out your immediate copy crisis, our words will set the standard for your brand writing. So, we can use the output as a benchmark and bespoke training material for your team’s upskilling journey towards self-sufficiency.

Double the benefit. Short and long term. How often do you get that all rolled into one?

Method behind the magic

If you have guidelines, we’ll use them to bring your written communications to life in ways you’ve never experienced before. If not, they’re out of date or just not doing it for you, we’ll work with you to co-create some new ones. Straight out of your brand values.

To bring your guidelines to life, we'll:

  • facilitate a discovery day or a lunch and learn
  • survey the people who matter to you
  • step back and let it all sink in
  • suggest a solution
  • start crafting your favourite new comms tool.

Sharing the secrets

At first, when we’ve shown you what’s possible with your comms, you’ll wonder how we did it.

Once we’ve demonstrated how to get the most out of your guidelines, explained the way it works and taught you our tricks of the trade, you’ll be amazing others yourselves.

Curious about co-creation?
Call Mark Griffiths