Who's who with words

There’s more to coaching and face-to-face training than knowing your stuff. Words change worlds when someone knows what it’s like in the top flight and can empower people to believe in themselves and become the best business writers they can be.

Who we are

Ideal Wordcraft is the latest business development from Debbie and Mark Griffiths. Two super-experienced business wordsmiths with learning and development (L&D) credentials and a genuine passion for passing on the tricks of their trade.

After penning millions of words for hundreds of brands over several decades, we’re now helping clients to stand on your own two feet. Getting you to do the writing. Getting you to your personal best.

Who you are

You’re a communications manager or an L&D business partner to a comms team. Either way, your team is responsible for communications that need to grab people’s attention, get their full support and win them over.

To achieve that, you need to be at the top of your game. Not just capable, but confident. But that doesn’t always come naturally, does it? As communicators, we know where you’re coming from. As coaches and trainers, we know how to get you and your team where you need to be.

Who we work with

As professional wordsmiths for nearly 30 years, we’ve worked our way through the alphabet of household names, superbrands, entrepreneurs and socially responsible start-ups and stars. As coaches and trainers, we help in-house talent to shine.

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